Mailchimp NPS Survey: How to Set One Up in 10 Minutes with Elvan

If you use Mailchimp to stay in touch with customers, you can launch a fully functional Mailchimp NPS survey in minutes, using Elvan to handle scoring, tracking, and analysis.

With Elvan’s inline embed, subscribers can click a score (0–10) directly inside the email. The response is recorded instantly and optionally followed by a comment screen.

What Is a Mailchimp NPS Survey?

A Mailchimp NPS survey is a Net Promoter Score survey delivered via your Mailchimp email campaigns.

The NPS question:

“On a scale of 0–10, how likely are you to recommend us?”

Customers fall into:

• Promoters (9–10)
• Passives (7–8)
• Detractors (0–6)

Your NPS score is:

% Promoters – % Detractors

Tracking this over time shows whether customer loyalty is improving or declining.

Email is one of the highest-converting NPS channels because you're surveying people who already know your brand.

How to Set Up a Mailchimp NPS Survey

Step 1: Create Your NPS Survey in Elvan

You have to create a free account at elvan.ai

Once you have an Elvan account, head over to Elvan CX, click Create Project.

Step 2: Select NPS

Step 3: Customize your question if needed

Add an optional follow-up comment question

Click Create Project.

Step 4: Get the Inline Embed Code

Inside your project:

Go to:

Distribute → Inline Embed

Click on Enable Embed

You’ll see HTML that looks like this:

This embed:

• Displays all 11 score options (0–10)
• Uses pure HTML (email-safe)
• Records the score when clicked
• Optionally opens a follow-up question

No JavaScript required for the click tracking.

Step 5: Add It to Mailchimp

In Mailchimp:

Classic Builder

• Drag a Code block
• Paste the HTML
• Save

New Builder

• Add a Custom HTML block
• Paste the HTML
• Apply

Place the survey near the top of the email for highest response rates.

Step 6: Replace Placeholders with Mailchimp Merge Tags

In your embed code you’ll see:

email={EMAIL}name={NAME}

Replace them with Mailchimp merge tags:

email=*|EMAIL|*name=*|FNAME|*

So it becomes:

rating_value=10&email=*|EMAIL|*

When the email sends, Mailchimp automatically injects the subscriber’s real email address.

This ensures:

• Every Mailchimp NPS response is tied to a real user
• No anonymous responses
• You can follow up with Detractors

If you don’t want to capture identity, you can remove the email parameter entirely.

Step 7: Test Before Sending

Always:

1. Send a test email
2. Click multiple score options
3. Confirm responses appear inside Elvan
4. Test on mobile

Most opens happen on phones — the survey must be easy to tap.

How Mailchimp NPS Score Tracking Works

When someone clicks:

• The score is recorded immediately
• The NPS dashboard updates in real time
• Promoters / Passives / Detractors are categorized automatically
• AI groups text feedback into themes

Instead of manually reading 100 comments, you see:

• Top positive drivers
• Top churn risks
• Early warning signals

When to Send a Mailchimp NPS Survey

Best timing:

• 30 days after signup
• 30 days after purchase
• Quarterly to active users
• After major feature releases

Avoid monthly blasts — NPS fatigue lowers quality.

Why Not Just Use Mailchimp Polls?

Mailchimp’s built-in poll blocks:

• Do not calculate NPS
• Do not segment Promoters / Detractors
• Do not analyze text feedback
• Do not track NPS trend over time

What Makes Elvan Different: AI That Surfaces What Actually Matters

Collecting 200 NPS responses is easy.

Understanding them is not.

Elvan’s AI automatically:

• Group feedback into themes
• Identifies recurring complaints
• Highlights early churn signals
• Summarizes leadership-ready insights
• Flags sentiment shifts over time

Instead of manually reading every comment, you instantly see:

“Top issue: onboarding confusion”
“Emerging concern: pricing clarity”
“Strong positive driver: support responsiveness”

Mailchimp polls stop at data.

Elvan turns feedback into direction.

Start Your Mailchimp NPS Survey Today

You can embed a Mailchimp NPS survey in minutes using Elvan’s inline HTML embed.

Free plan includes:

• 100 responses
• 1 project
• No credit card required

Create your survey at elvan.ai and launch your first Mailchimp NPS campaign today.