ActiveCampaign Survey: How to Set One Up in 10 Minutes

If you use ActiveCampaign to send email campaigns or build automations, you can launch a fully functional NPS or CSAT survey in minutes, using Elvan to handle scoring, tracking, and analysis.

With Elvan’s inline embed, subscribers can click a score (0–10) directly inside the email. The response is recorded instantly and optionally followed by a comment screen.

What Is an ActiveCampaign Survey?

Net Promoter Score survey or CSAT survey delivered via your ActiveCampaign email campaigns or automations.

The NPS question:

“On a scale of 0–10, how likely are you to recommend us?”

Customers fall into:

• Promoters (9–10)
• Passives (7–8)
• Detractors (0–6)

Your NPS score is:

% Promoters – % Detractors

Tracking it over time helps you measure customer loyalty and identify churn risks early.

Email works especially well for NPS because you're surveying customers who already know your brand.

How to Set Up an NPS/CSAT Survey in ActiveCampaign

Step 1: Create Your NPS Survey in Elvan

1. Create a free account at elvan.ai
2. Go to Elvan CX → Create Project
3. Select Net Promoter Score. If you are looking for CSAT, you can select CSAT.
4. Customize your question if needed
5. Add an optional follow-up comment question
6. Click Create Project

Step 2: Enable Inline Embed

Inside your project:

Go to:

Distribute → Inline Embed

Click Enable Embed

You’ll see HTML that:

• Displays all 11 score options (0–10)
• Uses pure HTML (email-safe)
• Records the score when clicked
• Optionally opens a follow-up question
• Requires no JavaScript

Step 3: Add It to ActiveCampaign

In ActiveCampaign:

Campaigns

• Go to Campaigns → Create Campaign
• Open the email builder
• Drag a Custom HTML block
• Paste the Elvan embed code
• Save

Automations (Recommended)

ActiveCampaign’s automation builder makes NPS powerful.

You can:

• Send NPS 30 days after signup
• Trigger NPS after a tag is added
• Send NPS after purchase
• Send quarterly NPS to active customers

To add it inside an automation:

• Go to Automations → Create Automation
• Choose your trigger
• Add a Send Email action
• Insert a Custom HTML block
• Paste the embed code

Place the survey near the top of the email for higher response rates.

Step 4: Replace Placeholders with ActiveCampaign Personalization Tags

In your embed code, you’ll see:

email={EMAIL}
name={NAME}

Replace them with:

email=%EMAIL%
name=%FIRSTNAME%

So it becomes:

rating_value=10&email=%EMAIL%

When the email is sent, ActiveCampaign automatically inserts the contact’s real email address.

This ensures:

• Every response is tied to a contact
• No anonymous submissions
• You can follow up with Detractors

If identity tracking isn’t required, you can remove the email parameter entirely.

Step 5: Test Before Activating

Always:

1. Send a test email
2. Click multiple score options
3. Confirm responses appear inside Elvan
4. Test on mobile

Most opens happen on phones, so the survey must be easy to tap.

How NPS Tracking Works

When someone clicks a score:

• The score is recorded instantly
• Promoters / Passives / Detractors are categorized automatically
• Your NPS score updates in real time
• AI groups’ feedback into themes

Instead of manually reading 100 comments, you see:

• Top positive drivers
• Recurring complaints
• Early warning signals

Why Not Just Track Link Clicks in ActiveCampaign?

ActiveCampaign can track which links are clicked.

But it does not:

• Calculate a proper NPS score
• Segment Promoters / Passives / Detractors
• Track NPS trends over time
• Analyze text feedback with AI

ActiveCampaign handles delivery and automation.

Elvan handles NPS measurement and insight.

Start Your ActiveCampaign Survey Today

You can embed an NPS or CSAT survey inside ActiveCampaign in minutes using Elvan’s inline HTML embed.

Free plan includes:

• 100 responses
• 1 project
• No credit card required

Create your survey at Elvan and launch your first campaign today.